Our Desjeux Créations communication agency accompanies you in the construction of your direct marketing campaign through several actions:
1 – Direct marketing definition: the direct marketing is a privileged means of communication of companies and associations which consists in sending a message personalized in a target (prospect or customer) or to a group of individuals defined undertaken BtoB or particular BtoC in an objective of prospecting or development of customer loyalty. The purpose of the direct marketing is to obtain an immediate and measurable action of the consumer.
2- The direct Marketing in action: our agency accompanies you in the definition of your targets, the geographical (zone premises, France and/or international) (read our expertise in international development), of a relevant and hard-hitting message to invite the customer or the prospect in the action (come in your shop, buy on your Website, to subscribe and/or to give of time or some money to your association). It is also imperative to define well the distribution channel of your direct marketing campaign..
3- Direct marketing analyzes and followed: the analysis of your action of direct marketing is simply made: it is a question of measuring the number of sent messages, of analyzing the number of returns and of making a ratio, real messengers / returns, to measure two criteria:
> The cost of the conquest of a new customer whom we also call acquisition cost.
> The cost of development of customer loyalty of a old customer (to what extent my operation is going to make transform an existing customer who would not have come or).
Exemple marketing direct campaign :
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